Primark Spring Summer Campaign

When I first saw these shots I couldn't believe it was a Primark campaign! But you better believe it, because the low-price high street underdog has created the most beautiful images for their Spring Summer '12 collection. Their new collection follows all the current trends for the season, providing you with all the pastels, tropical prints and bleached denim you could ask for.

Visors at the ready; this is one seriously cool collection.