London's East End will get it's very own pop up retail mall this August, displaying the finest independent and high end designer brands. This rather long video is a brilliant insight into the brains of the developers and how they intend to create a completely new way of managing retail. The team are focusing on streetwear and urbanwear, but the variation in that area is massive, so we can expect to see a diverse selection of brands in there. BOXPARK will open in August 2011 in Shoreditch, with plans to expand if the venture takes off.
See for yourself...
BOXPARK 08/2011 from Roger Wade on Vimeo.
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